Veggies Made Great

GOAL

CHALLENGE

SOLUTION

Solution

Conduct competitor research and consult with stakeholders to identify pain points of the current site, focusing on brand voice in the site redesign.

Overview

TYPE

Website

Web Designer

ROLE

Figma, Illustrator

TOOLS

SKILLS

Web Design, Prototyping

Veggies Made Great

GOAL

CHALLENGE

SOLUTION

Goal

Propose a redesign of the Veggies Made Great website that optimizes user flow and better aligns it with the company's updated brand image.

Overview

TYPE

Website

Web Designer

ROLE

Figma, Illustrator

TOOLS

SKILLS

Web Design, Prototyping

Veggies Made Great

GOAL

CHALLENGE

SOLUTION

Goal

Propose a redesign of the Veggies Made Great website that optimizes user flow and better aligns it with the company's updated brand image.

Overview

TYPE

Website

Web Designer

ROLE

Figma, Illustrator

TOOLS

SKILLS

Web Design, Prototyping

Design

The proposed redesign was presented to major stakeholders as main page mockups at the end of my internship. In addition to the central web designs, I also worked on supplementary content and maintenance of the current company's website.

All Products

This added page allows visitors to quickly filter and view all of Veggie Made Great's products, with area to promote a specific one at the top.

All Products

AR binoculars allow the user to see and interact with an overlay of information on top of the environment around them, using location detection and real-world POIs. This model's PTZ capabilities and tiered height make it adaptable and accessible.

Product Page

Product pages contain both informative descriptions and the necessary information for visitors to move to the next step of purchasing the item.

Recipe Highlights

I worked with influencers to feature their recipes that used the company's products and developed a new design for the recipe buttons.

Nutritional Icons

A set of nutritional icons creates a more cohesive and unique brand image while also highlighting the values of the brand.

Illustrated Assets

Basing the style off of existing assets, I created more illustrated plant icons to be used in promotional visuals, focusing on ingredients most commonly used in the company's products.

Illustrated Assets

The proposed interface's viewpoint responds to what the user is looking at and uses this method of interaction to guide them through the flow of information.

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