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Design
Wardo is a digital closet app concept that helps users choose outfits, plan looks, and shop smart. It reduces decision fatigue and promotes sustainable fashion by helping users make the most of their existing closet.
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Branding
The app's brand identity plays on the word "wardrobe" as well as the verb "do," using simple shapes to abstract the purpose of the app. A combination of serifs ensure the various levels in the app are clear.
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Color Palette
Bright, colorful colors break the typical clean monochrome of modern fashion and bring more personality to the app.
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Iconography
Icons relying on a system of dots and lines match the rest of the design system and ensure a cohesive experience.
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Conversational AI
The primary tool of the app comes in the form of a conversational AI feature, which allows users to ask for specific outfit recommendations quickly and conveniently.
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User Flow
Natural conversational flow intuitively guides users through steps for choosing outfits according to their preferences.
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Memory
Locally stored memory of specific user preferences allows for more tailored and useful outfit suggestions.
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Outfit View
Modular and minimal at-a-glance outfit grids allow for quick viewing of combinations of various clothing items.
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Main Screens
Primary screens depicting the home screen, outfit selection carousel, and the end of an outfit recommendation user flow.