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Design
“What is Beauty?” is a single-page site exploring the different ways beauty as a concept is practiced and perceived, such as different standards across cultures, its scientific basis, and how it’s affected by personal perception.
Based in research about beauty as a fundamental way of viewing the world, the purpose of the site is to inform, educate, and prompt visitors to reflect on where and how they can find beauty in their own lives.
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Scrolling Interactions
Different perspectives on the beauty of various things and concepts.
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Hover and Dropdowns
A combination of interaction methods draw the visitor in and provide varied structure for blocks of information.
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Guiding Narrative
The main narrative is differentiated from supporting text via font size, style, and position.
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Rotating Models
Draggable models encourage active viewer engagement through interaction rather than passive viewing.
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Response Field
The site ends with an open ended question, prompting visitors to reflect on how beauty relates to their own life. The responses are collected in a Google Form.